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Working at Bayer: Case Studies
 

Bayer is a company committed to training its people. This means that you can have a varied career within Bayer but it is as much about your attitude as it is about your knowledge. Here you will find case studies that will give you a glimpse of what can be achieved with a career at Bayer.

The following case studies will give you a glimpse of what can be achieved in marketing, customer support and service. Please note that for security reasons the names below are fictitious however the case studies are accurate accounts of Bayer employees' career experiences.

Customer Support Project Leader
Logistics Manager
Senior Management

Assistant Product Manager
Product Manager
Marketing Director

 

Customer Support Project Leader
 

Name: Alan Jones

Why I joined Bayer?

My interest and career lay within the HealthCare industry and the move from public to private sector was a natural transition. Bayer Diagnostics was a company that I had close contact with during my Hospital career and was, therefore, the first choice when considering the available options.

What I like about working for Bayer

Bayer is a highly respected, leading edge Diagnostic company. There is a good environment of teamwork and the people within the company are easy to work with. Each day has different challenges and you are always encouraged to develop yourself.

External Interests

Reading, Skiing, trying not to be such an embarrassment to my 7-year-old daughter!

Career Summary
 

1987

Joined Trafford HealthCare Trust as a Trainee Medical Laboratory Scientific Officer (MLSO)

1990

Became a Basic Grade MLSO following graduation

1994

Promoted to Senior MLSO

Oct 1996

Joined Bayer as a field based Systems Specialist in the North West

1998

Seconded to Immuno*1 task force for 12 months

2001

Moved in-house as Principal Support Specialist for Immunoassay systems

Jan 2004

Became Immunoassay Support Group Manager

Nov 2004

Appointed Customer Support Project Leader for Project Enterprise in the UK

 
Education Summary

 
1977 - 1984 Grammar School education (6 'O' levels, 4 'A' levels)
1988 Graduated Manchester Metropolitan University with HNC in Biomedical Sciences, specialising in Clinical Chemistry
1991 Graduated Manchester Metropolitan University as a Fellow of the Institute of Biomedical Sciences


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Assistant Product Manager
 

Name: Andy Worthing

Why I joined Bayer?

After gaining experience of Bayer during my University placement within Group Purchasing, I joined Consumer Care with the ambition of working in Brand Management. Before doing this I benefited from gaining exposure to other aspects of the business, which helped to develop the understanding and skills I use in my current role. I'm confident that I will continue to develop these skills along with my career at Bayer.

What I like about working at Bayer

It's a cliché but no two days are the same. The variety of responsibilities means that one minute you can be working on a media campaign and the next sorting out production problems. I also enjoy working with a great team of people in Consumer Care and I'm looking forward to working more closely with other colleagues as the new business unit takes shape.

Career Summary
 
Jun 2000 Commercial trainee
Jan 2000 Business Development Assistant
Jan 2002 Assistant Product Manager
Sep 2004 Product Manager

Education Summary

Graduated in 1999 from DeMontfort University, Leicester with a degree in Business Studies and Marketing


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Logistics Manager
 

Name: John Vincent

Why I joined Bayer?

I joined Bayer because it I wanted to work for a leading company within Diagnostics and the wider HealthCare industry. I am still excited by the fact that what we do has an impact on human health.

What I like about working for Bayer

The biggest factor in why I like working for Bayer would have to be the people I work with. We are continually asked to do more in customer support. We may groan at the prospect but we never lose sight of what is important - Our Customers! We seem to be able to do this and still maintain a wicked sense of humour!

External Interests

I am consumed by the need to learn to play Golf and building my swing!

Career Summary in Bayer
 
1985 Field Service Engineer
1991 Service Operations Controller
1993 Principal Engineer - Immuno 1
1999 Support Group Manager - Immunoassay and ADVIA IMS
2000 Service Logistics Manager
2003 Regional Logistics Manager

Education Summary:

I left school at age 15 and joined the Army Apprentice College at Arborfield where I completed an apprenticeship in Electronics and Telecommunications. In 1979, I qualified in medical and dental engineering.


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Product Manager
 

Name: Lucie Small
Nationality : French

Reasons for Joining Bayer

Having learnt Chemistry, I wanted to work for a pharmaceutical company. I also wanted to work for a global company which offers very good career opportunities. Bayer's reputation for taking care of its employees was also excellent.

What I Like about Bayer

I like to work for an International company as you have the opportunity to work with different nationalities and interact with people all over the world.

I also like the fact that Bayer produces products with such diverse applications (helping people on a daily basis in all aspects of their lives).

External Interests

Kung-Fu, Swimming, Dressmaking.

Career History

Sept 97 - Aug 99

Customer Service Representative in the Chemicals Business Group (Speciality Products)

Sept 99 - Oct 00

Business Development Assistant in Consumer Care

Oct 00 - Mar 02

Canesten Assistant Product Manager in Consumer Care

Mar 02 – Jan 05

Germoloids Product Manager in Consumer Care

Jan 05 – Present

Canesten Dermi Senior Product Manager in Consumer Care (inc. Germoloids, Germolene and Bepanthen)


Education

1991

"A" level in Science

1991 - 1993

A 2 year university degree in Chemistry

1993 - 1995

International Graduate Business School Masters in marketing trade


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Senior Management
 

Name: Edward Wright

Why I joined Bayer?

As part of Chiron Integration - moved from Halstead to Newbury to take up new challenges in Service Management

What I like about working for Bayer

It's never boring! There is always something new & challenging. Also, I feel empowered to improve my parts of the business

External Interests

Family, Gardening, Golf, Walking

Group
Career Summary
 
1992 Chiron Diagnostics - Technical Leader
Recruited to resolve difficult technical issues, to provide high-level technical support, and to raise the company's scientific credibility within the immunoassay market in 20 countries.
1996 Chiron Diagnostics - Technical Support/Technical Marketing Manager
Promoted to create a new Technical Marketing team, to provide applications & engineering support, to manage new product launches, and to implement sales support plans for immunoassay products in 20 countries - 13 staff.
1999 Bayer Diagnostics - Customer Support Manager
Responsible initially for Customer Support teams for Immunoassay, Clinical Chemistry & Haematology. Role then expanded to encompass Laboratory Computing, Critical Care & Cellular Pathology support - 30 staff.
2001 Bayer Diagnostics - Head of Service, Support & Training
Promoted to the Senior Management team of Bayer Diagnostics with management responsibility for all service, support and training functions - 88 office and field-based staff and an operating budget of £7 million.
2003 Bayer Diagnostics - Head of Service, Support & TrainingPromoted to the Senior Management team of Bayer Diagnostics with management responsibility for all service, support and training functions - 88 office and field-based staff and an operating budget of £7 million.
 
Education Summary
 
1976 BSc (2.1) Combined Hons; Biochemistry/Chemistry, University of Aston in Birmingham
1977 PGCE University of Durham
1981 PhD Dept Medicine, University of Newcastle upon Tyne


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Marketing Director
 

Name: Samamtha Arnold

Why I joined Bayer?

I have a background in FMCG marketing and wanted to move to a really recognisable brand that would allow me to further my knowledge and experience. Bayer provided me with that opportunity and challenge.

What I like about working for Bayer

It's great working for a company that has good market shares in a lot of business areas and one that customers automatically want to do business with. The company has given me great opportunities to develop both personally and in my career. I have had to work very hard but the rewards have been immense.

External Interests

Family and walking my 3 dogs!

Career Summary with Bayer

1996

Brand Manager - Managing a portfolio of products and working closely with my Assistant Brand Manager

1999

Senior Brand Manager - I moved products which was a challenge in itself as I had to learn a new set of rules for these. Now I have 2 BMs and 2 ABMs reporting into me which improved my man management skills

2002

Marketing Director - Brand portfolio worth £20 million

Education Summary

Graduated from Nottingham University with a degree in Business and Marketing. Went on to do my Diploma in Marketing.


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